About Vero

Hey hey! I’m Veronica Lopez—but around here, mi gente calls me “Vero.”

I’m a proud Puerto Rican entrepreneur, Shopify strategist, and founder of PixelNamics, where we help underrepresented eCommerce brands stop leaking sales and start scaling like bosses—with clarity, confidence, and culture at the center.

But let’s be clear…
I didn’t start as a Shopify expert.

I started just like many of us—hustling, Googling, and guessing my way through this digital jungle.

My journey started with struggle.

No tech background. No deep pockets. Just a laptop, a dream, and a fire to figure it out.

I was building my own online store while navigating real-life responsibilities—including a 9–5—and it was a lot. The tutorials were confusing. The platforms felt intimidating. And the experts? They didn’t look like us or speak our language.

So I did what I always do—I learned, adapted, and kept going. And as I got better, I started helping others. That’s when I realized: this isn’t just about me—it’s about us.

Enter: PixelNamics.

What started as me learning how to survive eCommerce turned into a full-blown brand that helps others win at it.

PixelNamics exists to empower Black and Brown Shopify entrepreneurs to build stores that actually sell, automate their growth, and create the kind of freedom our communities deserve.

From conversion audits and store optimization to AI-powered automation and community-driven coaching, I’m here to help you turn “I hope this works” into “I can’t believe I waited this long.”

What I believe in:

  • Real results > fake hype. I’m not here for fluff. I’m here for conversion gains, streamlined systems, and eComm receipts.
  • Culture is a business advantage. Your identity isn’t a weakness—it’s your brand power.
  • Freedom isn’t optional. You didn’t start your business to hustle 24/7. We build systems that work while you live.
  • Pa’lante, always. Because your success isn’t just a dream—it’s a decision.

Fun Facts (Because I’m Not Just Strategy & Shopify):

  • I dance through life—literally. Salsa, Afrobeats, reggaetón? Say less.
  • I work full-time and run my business—shoutout to flexibility and calendar blocks.
  • I love to travel and often work on my business while I’m on the go (laptop lifestyle, but with boundaries).
  • I speak fluent Shopify and fluent Spanglish.
  • My favorite CTA? “Let’s fix your store and make it print money while you sleep.”

Let’s Build Something Legendary

If you’re ready to turn your Shopify store into a powerful, profitable brand—without tech overwhelm, burnout, or selling your soul—I got you.

Let’s fix what’s leaking and unlock what’s possible.

Pa’lante, siempre.

— Vero

Work with Vero