In today's fast-paced e-commerce world, free shipping has become the norm for online shoppers. Offering free shipping on your Shopify store can be an excellent way to attract more customers and increase sales. In this blog post, we'll explore the benefits of offering free shipping and provide tips for making it work from a business perspective.
- Increase in Conversion Rate:
Free shipping has a significant impact on customer purchasing decisions. According to a survey by Walker Sands, 90% of consumers say free shipping is the top incentive for shopping online. Offering free shipping can lead to a significant increase in conversion rates, meaning more visitors to your site will turn into customers.
- Higher Average Order Value:
Offering free shipping can lead to a higher average order value. Customers are more likely to add more items to their cart to qualify for free shipping, increasing the overall value of their purchase. This strategy can be particularly useful for businesses that sell lower-priced products.
- Increased Customer Loyalty:
Offering free shipping can also increase customer loyalty. Customers are more likely to return to your store if they know they can count on free shipping, which can lead to repeat business and higher lifetime customer value.
- Competitive Advantage:
Offering free shipping can be an excellent way to stand out from your competition. In a crowded e-commerce marketplace, having a unique selling point can help differentiate your brand from others and attract more customers.
- Improved Brand Image:
Offering free shipping can help improve your brand image. Customers often perceive free shipping as a sign of a successful and customer-centric business. This perception can lead to increased trust and credibility, which can help attract more customers.
Tips for Offering Free Shipping:
While offering free shipping can be beneficial, it's essential to make sure it's financially viable for your business. Here are some tips to help you make free shipping work from a business perspective:
- Set Minimum Order Value:
Set a minimum order value for free shipping. This approach can encourage customers to purchase more items, increasing the overall value of their order and offsetting the cost of shipping.
- Consider Shipping Costs in Product Pricing:
Consider shipping costs when pricing your products. Including shipping costs in your product pricing can make it easier to offer free shipping without sacrificing profitability.
- Offer Free Shipping as a Promotion:
Offer free shipping as a promotion rather than a permanent feature of your store. This approach can create a sense of urgency and encourage customers to make a purchase before the promotion ends.
- Negotiate Shipping Rates:
Negotiate shipping rates with your carrier. As your business grows, you may be able to negotiate better shipping rates with your carrier, reducing the cost of shipping and making it easier to offer free shipping.
Offering free shipping can be an excellent way to attract more customers and increase sales on your Shopify store. By implementing the tips outlined in this blog post, you can make free shipping work from a business perspective and enjoy the benefits of a loyal customer base, higher conversion rates, and increased sales.