Case Study: How Barecat Body Achieved a $71K Revenue Boost with Shopify Optimization

Turning a Passion into Profit: From 25 Orders to 1,280+ in Less Than a Year

Barecat Body—a family-owned, Black woman-led body care brand—had a powerful brand story and high-quality products, but their Shopify store wasn’t converting. Like many eCommerce brands, they struggled with:

  • High cart abandonment rates
  • Low website traffic and engagement
  • A checkout experience that didn’t communicate product value
  • Limited automation for upsells and customer retention

They needed more than a beautiful website—they needed a high-performing sales engine.

Our Shopify Optimization Strategy

To help Barecat Body scale, we focused on conversion-driven changes that aligned their store design, messaging, and sales strategy.

Shopify Store Optimization

  • Redesigned the storefront for a seamless, high-converting user experience
  • Simplified navigation and checkout flow to reduce friction
  • Articulated the value of their products in a way that resonates at checkout

Conversion-Boosting Features

  • Integrated customer reviews and user-generated content for social proof
  • Implemented upsell and cross-sell strategies on product pages

Automated Email Sequences

  • Cart abandonment flows recovered 23% of lost sales
  • Post-purchase follow-ups increased repeat purchases by 32%

Shopify SEO Strategy

  • Pair text with an image to focus on your chosen product, collection, or blog post.
  • Add details on availability, style, or even provide a review.

Customer Loyalty & Retention

  • Launched a rewards program that boosted customer retention by 45%

The Results: A Shopify Success Story

  • $71,000 + in revenue in 2024

  • 1,280+ orders (up from just 25)

  • 229% increase in Average Order Value

  • 86X revenue growth

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Client testimonial

Telling My Story and Selling My Products

As a business owner, you don’t struggle understanding your story or understanding your products. You struggle articulating your story and identifying the benefits in your products that directly result in everyday selling. Getting my website beautiful and functional was difficult enough, but articulating the benefits of my products in a way that resonated with people as they checked out on my website was the game changer. I needed to free my mind to focus on other things. I don’t know where I’d be with my business had I not engaged PixelNamics, but I do know it wouldn’t be the launchpad of the type of success that I once only dreamed of. Business owners, let go of working on things that don’t grow your business. Let the pros at PixelNamics take you beyond where you think you can go. I wouldn’t trade this collaboration for anything.

— Leslie, Owner of Barecat Body

Your Store Deserves Better. Let’s Talk.